[VIDEO] Law Firm SEO in 15 Minutes: The most important concepts to understand!

This summer I was asked to do a TED style talk for the Legal Marketing Technology conference in Chicago. The topic was one I’ve been speaking on for almost a decade, and frankly, I don’t find it all that interesting. So I decided to spice it up with a little game to help attendees understand how search engine algorithms work.

Why do I find the topic to be dull? Well, nearly nothing has changed in organic search engine placement in a very long time. In fact, here is a link to the seminar I referred to in my TED talk which was presented almost 5 years ago. All of which still applies today.